Utilized for established brands and companies, we offer our 4 decades of experience in conducting, evaluating, and reporting the state of brands. Being an external source devoid of prejudiced executives and employees, we test, interview and report data-driven brand persona. This delivers a clear portrait of things being done correctly and those items we can help you improve on. Aspects of this service includes: Brand Scoring with CBIM, Spider Maps, and Touchpoint Inventory Reviews, culminating in a Brand Totem’s report.