Welcome to the Inaugural Brand Opening Day – Kicking off April 1st, 2021!

What:

 

A pitch competition and showcase for small and startup up businesses in West Michigan

 

Submissions:

 

60-90 Second videos, Scorecard Information and Pitch Deck

 

Criteria:

 

Entries will be judged based upon branding, business model and presentation

 

Process:

 

All entries submitted via email during the submission window
will be reviewed and five finalists will be picked for a live, virtual pitch event which will conclude with the grand prize.

 

Participant Award:

 

GR Palco’s baseball cap

 

When:

 

April 2021

 

Grand Prize:

 

$10,000 Brand Buds Package + $2,500 from Varnum’s Project Springboard

 

Deadlines:

 

Noon 1 April 2021 through Midnight 15 April 2021
Judging: 16 April 2021 through 20 April 2021
Five Finalists Announced: 21 April 2021 at 1:05pm EST
Final Pitch Event and Live Judging: 23 April 2021 1:05pm EST-3:05pm EST Winner Announced: 23 April 2021 at 3:10pm EST

 

Where:

 

Judging and Review: Virtual (not open to the public)
Final Judging: Virtual (open to the public)

 

Submissions:

 

Virtual by sending material to

brandopeningday@palcobrands.com

 

Who:

 

 

Emcee:

 

Thomas Coke, COO of PalCo Brands

 

Round One Judges:

 

Matt Larson, GVSU; Ciarra Adkins, Aqume Law; Christine Timbol, Local Entrepreneur; Thomas Coke, Palco

 

Judges:

 

Joe Chamberlain, CEO of the West Michigan WhiteCaps; Jorge Gonzalez, Start Garden; Gregg Palazzolo, Palco

 

Special Guest Judge:

 

Jose Tomas, BrandSparc, former President of Burger Latin America

 

Businesses:

 

Existing or new small/startup businesses in Greater Grand Rapids. Not flashy tech startups, but lifestyle businesses.

 

How to Apply:

 

 

Shoot a 60-90 second video; complete the ‘scorecard’ information; develop a pitch deck; craft an executive summary of the businesses and

SEND VIA EMAIL WITH SUBJECT “BUSINESS NAME – FOUNDER LAST NAME – BRAND OPENING DAY 2021”

 

to

 

brandopendingday@palcobrands.com

 

and include a designated contact with an email, phone number and address for the business.

 

All Communication will be done via email!

 

Team:

 

Gregg Palazzolo and Thomas Coke, PalCo Brands